Liroy B.V. 'The Specialist in Chinese Food' +31(0)88 - 238 0000
0 products
Product Catalogue

About Us

Liroy B.V. is a full service Chinese food distributor based in The Netherlands.
We have unrivalled expertise in the supply, marketing and distribution of Chinese food products to retail, wholesale, industrial and foodservice customers across Europe.
We are totally independent and are dedicated to promoting Chinese food products in the markets we service.
As a specialist Chinese distributor, we have an unique market proposition which has enabled our sales to grow across all sectors. We have an in-house development department, enabling us to demonstrate our product range in application.


COVID-19 virus

March 20, 2020

Subject: COVID-19 virus

These are special times, since the COVID-19 virus (hereinafter: "coronavirus") is now affecting all of us. We hereby inform you about the measures that Liroy has taken to limit the risks as much as possible. Our priority is the health of our employees, suppliers and customers, but at the same time Liroy wants to make a maximum contribution for securing the supply to our customers.

Given the situation in the world as a result of the coronavirus, it is more difficult to obtain products in time. Because of this, but also because there is currently a high demand for our products and due to the additional safety measures that we have taken in the warehouse, it can happen that a product is no longer available or that the delivery is delayed.

Please be informed that due to shortages, currency depreciation and increases transport cost price may increase.

Credit terms
Liroy will respect and continue the same credit terms as before the crisis. To get grip on our cash flow we unfortunately cannot accept increased credit terms, so please pay invoices in time. We need the cash to buy goods and to pay our employees so that we can secure the supply of goods to our customers. In case you are not able to pay your outstanding invoices in time please sent an email to and explain your situation and provide us with your company plan how and when the overdue invoices are expected to be paid.

Liroy wants to contribute to limit the spread of the coronavirus as much as possible. Our employees work at home as much as possible. This has consequences for our accessibility by telephone. We kindly ask you to contact us as much as possible by email.

Regarding contacts with our relations, we have cancelled all visits for the time being, both outside the office and at our location in Benthuizen. If there are matters that you would like to discuss, we request you to send an email, after which one of our employees will contact you by telephone.

Our own drivers, as well as the drivers of external transport companies we work with, will take protective measures to protect them, as well as you, from any further spread of the virus, including:

  • use of hygienic hand gel and regular hand washing;

  • use of gloves;

  • pallets are delivered at the door or the truck is placed at the loading dock. Our customers must take care of the further transport themselves;

  • keep your distance from the driver and always use your own pen to sign papers


Cash Payments

Our drivers temporarily do not accept cash payments. We kindly request you to pay digitally. The condition "cash payment on delivery" is hereby changed to "payment in advance".

We assure you that we will do our utmost to serve you as efficiently as possible. We do need your help and patience during this period.

If you have any questions about the above, feel free to contact us.


Paul Michalski
Director of Liroy B.V.

Tradeshows and Fairs

Meet us on the following event:

Anuga 2021 

About ...

Lao Gan Ma:




太太乐 Totole:


Yeo's Product Range

Know more:

Staff recruitment

Sales and Purchasing support

Liroy BV is a full service Chinese food distributor, representing some of China’s best known brands, including Lee Kum Kee, Lao Gan Ma, Nissin Foods, Totole and Mee Chun all.

Our distribution area is all of the EU and emerging markets in Eastern Europe.

We are looking for a talented individual to join our expanding sales team as well as developing our existing customers you will be responsible for driving new business in all the markets we operate in.

The ideal candidate should have some experience of working in a sales environment, with the below requirements:

- A Passion for Sales and Food.

- Strong communication skills, both oral and written.

- Detail oriented and able to work in a fast paced environment.

- Pro active, self motivated and results oriented.

- Team player and strong interpersonal skills.

- Languages: Mandarin and English, with a working knowledge of Dutch.

- Computer skills with Microsoft Office applications.

If you are interested in joining our successful team then please apply in writing to: Ms Jessie Chung and email your cv to

Staff recuitment - Logistiek

Vacature: Order picker

Status: Fulltime

Categorie: Logistiek

Opleidingsniveau: VMBO of vergelijkbare opleiding

Liroy is een full-service Chinese food distributeur, gevestigd in Nederland en opgericht in 2002 als familiebedrijf. Als full-service Chinese voedseldistributeur hebben we een ongeëvenaarde expertise in de levering, marketing en distributie van Chinese voedingsproducten aan retail-, groothandel-, industriële en foodserviceklanten in heel Europa. We zijn volledig onafhankelijk en toegewijd aan het promoten van Chinese voedingsproducten op de markten die we bedienen.

Liroy heeft een platte organisatiestructuur en een informele organisatiecultuur. We zorgen voor ons personeel omdat we erkennen dat onze mensen onze belangrijkste troef zijn. Bij Liroy heeft iedereen het belang van het bedrijf voor ogen en is bereid die extra stap te zetten om bij te dragen aan het succes van Liroy. Het leveren van een hoog serviceniveau, kwaliteit en daarmee klanttevredenheid zijn zeer belangrijke kernwaarden bij Liroy. Het vormt de basis van het succes van ons bedrijf!

Omdat onze medewerkers waardevol voor ons zijn, stimuleren en ondersteunen wij persoonlijke en professionele ontwikkeling. We verwachten en moedigen onze medewerkers aan om leergierig, flexibel te zijn en bereid om zich aan te passen aan veranderingen en verantwoordelijkheid te nemen. Zo blijven ze niet alleen fit voor hun werk, maar dragen ze ook bij aan de ontwikkeling van ons bedrijf.


Als orderpicker verricht je afwisselende werkzaamheden binnen ons warehouse. Deze werkzaamheden bestaan o.a. uit:

- Orderpicken en verzendklaar maken van orders

- Laden en lossen van vrachtauto’s/containers

- Heftruckwerkzaamheden mbv reachtruck (bezit van certificaat is een pré)

- Aanvullende werkzaamheden als stickeren, ompakken, samenstellen van producten

- Het op orde houden van het warehouse

Wat kenmerkt onze orderpicker?

- Heeft een afgeronde schoolopleiding, minimaal VMBO-niveau

- Goede beheersing van de Nederlandse taal, redelijke beheersing Engelse taal

- Woonachtig in een straal van maximaal 30 km rond onze vestiging in Benthuizen

- Houdt van aanpakken, fysiek in staat om zware arbeid te verrichten

- Is nauwkeurig en kan blindelings zijn of haar weg leren vinden in het distributiecentrum

- Is handig in stapelen

- Kan goed samenwerken met collega`s

- Vindt het leuk om mee te denken over oplossingen en zaken die beter kunnen

- Vindt het een uitdaging om te presteren onder tijdsdruk

- Is bereid bij drukte extra uren te werken

Wij bieden:

- Zelfstandigheid in het uitvoeren van je werkzaamheden

- Een uitstekend salaris en zeer goede arbeidsvoorwaarden.


Verstuur dan je cv met motivatie naar o.v.v. vacature magazijnmedewerker