Liroy B.V. 'The Specialist in Chinese Food' +31(0)88 - 238 0000
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About Us

Liroy B.V. is a full service Chinese food distributor based in The Netherlands.
We have unrivalled expertise in the supply, marketing and distribution of Chinese food products to retail, wholesale, industrial and foodservice customers across Europe.
We are totally independent and are dedicated to promoting Chinese food products in the markets we service.
As a specialist Chinese distributor, we have an unique market proposition which has enabled our sales to grow across all sectors. We have an in-house development department, enabling us to demonstrate our product range in application.

Staff recruitment

Sales Representative Wholesale Chinese Food Trade

Liroy BV is a full service Chinese food distributor, representing some of China’s best known brands, including Lee Kum Kee, Lao Gan Ma, Nissin Foods, Totole and Mee Chun all.

Our distribution area is all of the EU and emerging markets in Eastern Europe.

We are looking for a talented individual to join our expanding sales team as well as developing our existing customers you will be responsible for driving new business in all the markets we operate in.

The ideal candidate should have some experience of working in a sales environment, with the below requirements:

- A Passion for Sales and Food

- Strong communication skills, both oral and written

- Detail oriented and able to work in a fast paced environment

- Pro active, self motivated and results oriented

- Team player and strong interpersonal skills

- Languages: Mandarin and English, with a working knowledge of Dutch.

- Computer skills with Microsoft Office applications 


If you are interested in joining our successful team then please apply in writing to:

Ms Jessie Chung and email your cv to

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